Free tickets will be distributed online starting Monday for special Imax presentations of a 16-minute trailer for the 3D sci-fi action movie Avatar.
The extended trailer of the 20th Century Fox film, featuring an on-camera intro by director James Cameron, hits 101 Imax venues in the U.S. and Canada on August 21 in a promotional push that was announced at the recent Comic-Con International confab in San Diego. On the same date, theaters worldwide will begin showing 2D and 3D "Avatar" trailers of more conventional length.
Fans will be provided theater information and other "Avatar" tidbits via AvatarMovie.com. Visitors to the site also will see ticketing instructions and links to individual movie theaters.
"It will be two tickets to a customer to keep people from hoarding," Fox distribution boss Bruce Snyder said Wednesday. "We expect a tremendous amount of interest from the fans who are aware of 'Avatar.' "
The extended "Avatar" trailer will play just before and after separately ticketed screenings of Warner Bros.' "Harry Potter and the Half-Blood Prince." At most of the specialty venues, the trailer will be shown between 6 and 7 p.m., running twice within the hour span.
"I think it's going to be a bit of a stampede," Imax Filmed Entertainment chief Greg Foster said. "But I can't wait for everyone to see the footage."
The extended trailer will contain much of the "Avatar" footage shown at screenings this summer at exhibitor events in Hollywood and Amsterdam, and also at Comic-Con. But at least one unspecified new scene will be included.
"Avatar," Cameron's first dramatic feature since 1997's "Titanic," unspools worldwide December 18.