Monday, August 9, 2010

James Cameron & James Stewart Discuss "3D" | Cameron Talks "Mountains of Madness", AVATAR & Sequels

James Cameron (left), James Stewart of Geneva Film Co. (right)


At this year's Banff World Television Festival most of the hype was focused on stereoscopic digital 3D. We were thrilled to learn about all the programming in the works for 3D mobile streaming devices (phones, iPad), television and film conversions. 3D is not dying -- it is here to stay!

Remember the line from Avatar "We are not in Kansas anymore"? Well, producer/director James Stewart said what James Cameron meant by that was we're going into stereoscopic 3D and we are not going back! 2010 had been called "The Year of 3D" by many people because 3D is digital and we have the technology to create perfect imagery throughout the process. It is very successful and will continue to be. Digital has changed everything. The process of filming Stereoscopic digital 3D is captured digitally, post-produced digitally and shown digitally.

Broadcasters in Canada and worldwide are launching 3D channels. From Avatar to iPhone, 3D is the future of digital media! James Stewart is president and founder of Geneva Film Co. and a leading authority in the emerging 3D universe, speaking alongside celebrated 3D authorities such as Jeffrey Katzenberg and James Cameron in Los Angeles, Sydney, Paris, London and Singapore. Watch Stewart's presentation from Banff TV 2010 (after the jump) about where 3D came from, how it works and why is it happening.

DOP Alan Lennox says the new portable equipment is democratizing 3D production as it is all digital and utilizes the existing infrastructure. Back in the old days, you had 2 giant IMAX or film cameras locked together in pairs. It was a big tangle. Now we're down to the same old steadicam, recording 2 bit 2K streams to a computer the size of an iPad. There are no wires or cables. The control is built in. "Its just regular equipment". See the 3DCC gear from 3D Camera Company in the demo video after the jump below.


Avatar hits theaters August 27th exclusively on 3D screens with nine minutes of new, Pandora set footage. The new footage will include several new or extended scenes Cameron cut to keep the running time down to 162 minutes and introduce audiences to a new Pandoran creature, Sturmbeest, the object of a Na'vi hunt.

MTV reports Cameron is working on adapting his "scriptment" for Avatar into a novel.

As for Avatar 2 and 3, Cameron won't begin working on the screenplays until the deals with 20th Century Fox are locked in. Cameron is seriously considering filming Avatar 2 and 3 back-to-back for cost and logistical reasons.

MarketSaw recently did an in-depth audio interview with Cameron. The interview covers the Avatar Special Edition re-release on the 27th, Avatar 2 and 3, 3D post-conversion on Titanic, and producing Guillermo del Toro's upcoming adaptation of H.P. Lovecraft's At the Mountains of Madness.

Here are just a few of the highlights from MarketSaw's interview:

* Cameron confirms he is producing Guillermo del Toro's At the Mountains of Madness. The movie will be shot in native 3D using next generation FUSION 3D cameras from Pace. The project came up only 2 or 3 weeks ago when when Cameron asked about if del Toro was still interested in it. As del Toro was ecstatic to do it, Cameron said "let's do it". They took it to Universal with both of them attached to the fast tracked project and now it looks like it will be going in the 2nd quarter of 2011.

* Cameron talks about 3D conversions. Titanic's conversion is taking 8 months to a year to complete.

* Cameron talks about Avatar 2's current status. He has an overall story arc for 2 and 3, but has some modifications for that after spending some time during the last few months with native tribes in the Amazon basin. The script is quite a way out yet for Avatar 2.

It is refreshing to hear it from Cameron, the man that really started it all for modern 3D in Hollywood. Give the cool MarketSaw audio interview with Cameron a listen!

Additional Links:
Guillermo del Toro's 'Mountains of Madness', 'Haunted Mansion' & 'The Fall' Book Tour Dates

Guillermo del Toro fans Facebook Group

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