Thursday, July 1, 2010

Virgin Celebrates New California-Toronto Route | Cheeky 'Toronto Provocateur' Contest

Sir Richard Branson poses with members of the Royal Canadian Mounted Police
in front of 'Air Drake' to celebrate Virgin America's first international flight to Toronto
at Toronto Pearson International Airport on June 29, 2010. Getty Images


Virgin America is now offering daily flights from Toronto to California’s west coast. The flights on the airline (a brainchild of British billionaire Sir Richard Branson, though mostly owned by Americans) began June 23, departing from Pearson and making stops in San Francisco and Los Angeles.

“Toronto is one of the largest cities in North America and a world-class travel destination with strong ties to California—most notably in the entertainment and high-tech sectors,” Virgin America president and CEO David Cush said Tuesday.

California Governor Arnold Schwarzenegger (R), Virgin Group Founder
Richard Branson (C), and San Francisco Mayor Gavin Newson
celebrate Virgin America's first International destination to Toronto.
Announce airline's next new locations, Cancun and Cabo San Lucas, Mexico.
SFO, June 29, 2010.

On Tuesday, Branson hopped on a Virgin America flight from San Francisco to Toronto, the first international destination to be added by the San Francisco-based airline. Gov. Arnold Schwarzenegger and San Francisco Mayor Gavin Newsom turned out to give kudos for bringing more jobs to the state, according to media reports.

Richard Branson, left, and Gov. Arnold Schwarzenegger
at San Francisco International Airport where a celebratory Virgin America flight
to Toronto took off, Tuesday June 29, 2010.
Photo credit: PRNewsFoto / Virgin America

Sir Richard Branson (L) and California Governor Arnold Schwarzenegger in the
main cabin of Virgin America's first international flight to Toronto
on June 29, 2010 in Los Angeles, California. Photo: Getty Images

Virgin America brings some sweet flying perks to the table, including mood-lit cabins, Wi-Fi, in-seat power outlets and personal touch-screen entertainment systems. The airline’s Red™ touch-screen entertainment platform offers 25 films, live TV, Google Maps, music videos, videogames, and an on-demand menu that allows guests to order what they want, when they want it. Virgin America offers standard power outlets at every seat. In May 2009, Virgin America became the first airline to offer in-flight WiFi service on every flight.

Virgin America guests are among the first in the world to have the ability to offset their own flight footprint as they fly.

Sir Richard Branson shows Gov. Arnold Schwarzenegger how travellers can
offset their carbon footprint on Virgin America flights right from their seat.
In-flight in Los Angeles, CA, June 29, 2010.

Airfares for the new route from Los Angeles start at $187 each way, based on a seven-day advance purchase. The introductory pricing is good for travel Tuesdays through Thursdays from July 6 to Nov. 17, but you must book by 11:59 p.m. PDT July 6.

Since its launch in August 2007, Virgin America has won a list of industry best-in-class awards for its topnotch service and fun, tech-savvy amenities. Virgin America offers more than 100 flights a day with service to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Orange County and Fort Lauderdale. The airline currently offers daily flights from: SFO to LAX, SFO to JFK, SFO to SAN, SFO to IAD, SFO to LAS, LAX to JFK, LAX to IAD, SFO to SEA, SEA to LAX, JFK to LAS, BOS to LAX, BOS to SFO, SFO to SNA and LAX to FLL and SFO to FLL.

Fabulous fares to fly by! Let the airline price competitions begin!

Actor Eric Roberts (L) attends the launch of Virgin America's first international
destination to Toronto at the Thompson Hotel on June 29, 2010 in Toronto.


Seeking one cheeky rabble-rouser with requisite skills to lead the charge and ensure Toronto is riled and ready to rock the world's loudest and sexiest airline. Be among the first to submit your video and show us why you deserve to be the Virgin America Toronto Provocateur. Who knows? You might WIN IT ALL, including free flights for a year on Virgin America. The search is on.

Your challenge is to create a video that proves you have the creativity, talent and vision to hold the coveted position of Toronto Provocateur. As Virgin America’s brand ambassador, you’ll be charged with spreading the Virgin gospel to let the great city of Toronto know how we deliver a travel experience unlike any other. You'll be given the proverbial soapbox to stand on and some helpful communication tools, but how you showcase yourself and the Virgin America message to the entire city will be largely up to you and your creativity. Our only requirements are that you love flying, entertaining and generally raising a little hell. Because, just like Virgin America itself, they want you to stir things up. And make some noise.

The Promotion ends on August 31, 2010 at 11:59 p.m. PT (the "Promotion Period"). See Official Contest Rules for more details.

Good luck!

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1 comment:

casie stewart said...

I'm looking forward to seeing what happens with this contest. Interesting concept. I'd lvoe if you voted for me